Kartra Review: A 360-Degree Facts You Need to Know

Kartra Review

Imagine having a software where you could sell any type of product and services from, without the need to pay for other marketing software?

I mean an all-in-one software that takes care of your:

  • Sales funnel building
  • Landing page design
  • Email marketing automation
  • Website & video hosting
  • A/B Split testing
  • Shopping cart
  • Affiliate Marketing
  • And much more...

In this Kartra review, we are going to attempt a deep dive into this "all-in-one platform "and see if it's the ultimate solution to your business needs.

What is Kartra?

Kartra is a sales funnel creation tool and also a marketing platform that houses essential tools you will ever need to run your entire business online. This platform was birthed in 2018, and the brain behind the launch was Andy Jenkins and Mike Filsaime at Genesis Digital

It's a monthly software service that includes everything from CRM, landing page building, hosting, email marketing, video, webinars, split-testing, cart checkouts and sales funnels all designed to integrate seamlessly.

Since its launch, Kartra has served thousands of businesses globally by providing a medium where entrepreneurs could easily launch their businesses from one end.

Who is Kartra For?

Before we get into who Kartra is for, let's talk about who it isn't for.

If you have a reliable system already that’s working well for you, Kartra could be more of a distraction than a solution. There is definitely a learning curve and if you aren't accustomed to funnel design software, then it's not worth the hassle of trying to fix something that isn't broken.

Rather, it is for people who are tired of keeping track of "N" amount of business tools that aren’t compatible with each other. Sometimes it's just easier to have everything under one roof. And the best part of having everything in-house is that you don't have to hire teams of developers and system integrators to grow your business. 

Plus it doesn't dig a hole in your pocket as it’s comparatively inexpensive to most of its alternatives. 

How does Kartra work?

Kartra is designed to be a one-stop solution for running your online business. Kartra is Goal-Oriented as opposed to task-oriented platforms.

So what do they mean by Goal-Oriented?

Well, instead of going about your sales process from beginning to end, Kartra wants you to think in reverse – think first about what you’re trying to accomplish, not the first steps. 

Let’s look at this example:

Imagine you want to create a landing page so that you can turn your traffic into subscribers. That's the task you want to get done.

But what is the goal you want to accomplish? Capturing that lead is your goal.

Once your traffic opts in to your landing page, and you capture them as a lead, next you’ll want them to see a thank-you page, right? That’s the end result of this whole funnel. Kartra wants you to create that Thank-You Page first!

Kartra is a total solution business model with a vast collection of tools integrating sales, email marketing, funnel & campaigns, videos, webinars, split-testings, cart checkouts and many more.

Features of Kartra

There are numerous features in this all-in-one marketing suite – Let’s have a look at them:

1. Professional Page editor

  • The Templates: You get access to dozens of templates (sales page, squeeze page, coming soon, checkout, etc.) for any kind of business and easily customize them within the editor within minutes!
  • Pre Written Copy Samples: On Kartra, you’re being provided with well-written sales copies so you could have an idea of how to structure your idea.
  • Split Testing: The flexible split testing feature in Kartra lets you test variations of your funnel, pages, headlines, colors or anything worth the tweaking. Katra will quickly tell you what’s working (and what’s not) with automated split tests and 360-degree, real-time analytics, that is connected to every aspect of your business.

2. Kartra Mails and Automation

  • Kartra Automation: Since Kartra has an inbuilt automation capability – you’re going to find it super-simple creating and sending customized responses to your customers based on actions within your sales funnel. 
  • Kartra Email Platforms: Kartra also does the job your dedicated email marketing platform can do. Talk about creating a list, importing your contacts, sending broadcasts, and designing email templates.

3. Marketing Funnels & Campaigns

  • List Builder Campaign: This is a simple funnel, driven by a give-away opt-in which will help you quickly build your most powerful marketing asset – your email list!
  • Quick Launch Campaign: This a campaign created by the internet legend himself – Frank Kern. The Kartra Quick Launch done-for-you campaign will help you launch a new product and make sales fast.
  • 4 Day Cash Machine: As the name suggests – this is a funnel aimed at helping you make money in your business within 4 days.

  • Book Funnel Campaign: This is where you get everything you need to instantly launch a complete promotional campaign for your book right out of the box.

  • Kartra MasterClass Campaign: This a funnel that allows you to send traffic through a registration process to a webinar-like, on-demand video presentation and then sell them on a product.

This is an example but you can customize your idea of any complex sales funnels in the easiest way possible at Kartra platform.

4. Course and Membership Platform

This is a built-in tool inside of Kartra where you can host all of your online courses and give restricted access to contents. Honestly, Kartra’s membership builder is better than its few closest competitors!

Kartra also allows you to enable progress tracking in the membership area either linearly or visually. This can help you a lot to strategize your business plan accordingly.

5. Kartra Video Hosting

Kartra has its own marketing oriented video hosting. You can embed your videos directly on your Kartra pages plus other interesting features that come with it: 

  • Adding Call-to-action (CTAs) during plays
  • Easily organize your Kartra videos into folders
  • Track videos watched by each of your customers
  • Get detailed analytics on how people interacted with your videos

6. Kartra Helpdesk Tool

Kartra help desk feature allows you to easily implement a customer service hub that sees to the satisfaction of your customer needs without going through the hassle of integrating a third-party system.

The Kartra Help Desk includes:

  • Ticketing system
  • Knowledge Base Management system
  • Live Agent Chat system

7. Kartra Leads

You can manage your leads deeply by viewing all their tags and information, their entire history of their customer journey, Grant them access to products or provide refunds, etc. 

8. Kartra Forms

With Kartra you can design several types of opt in forms:

  • In click Forms
  • “Click Pop” forms linked to buttons
  • Banners at the top/bottom of pages

9. Kartra Calendar 

Kartra gives you the calendar booking features so that you can keep your calendar under control while continuing to scale your sales funnel. You can also Automatically send pre-meeting emails and SMS to your customers (and you) to make sure no one misses their meetings

10. Kartra Checkouts

Sell unlimited products or services on Kartra. It also allows you to customize your checkout pages with in-built ready to use beautiful templates. Not only this, Kartra enables one click transaction which means the user will be remembered the next time he visits your checkout page. Everything will be pre-filled for easier and faster checkout. 

11. Kartra Affiliates

Manage a team of affiliates selling your product easily. Know how much commission is to be paid, when and whom to pay at a single glance. On Kartra, you can also manage flexible commission, payment milestones, review your affiliates, digitally adapted payments, etc without paying any additional cost!

So far in this review – We’ve touched quite a lot of things, this software does. Now let’s move on to the Kartra Pros and Cons.

Kartra Pros and Cons at a Glance

Having access to multiple tools is great but it makes the service quite overwhelming to break down in a single review hence we’ll look into the main points.


Suitable for beginners and Experts both

  • You can manage a lot of accounts at once with Kartra Agency
  • It is inexpensive when compared to its competitors
  • It is an all in one integrated platform for all your business needs
  • It is possible to sell and use customized templates on its Marketplace
  • Unlimited sales, emails, bandwidths options
  • It automatically sorts, communicate and tags with leads to enhance profit
  • You can apply to a lot of Integrated APIs
  • Easier appointment with In built calendar
  • Better taxing with In built tax calculator


  • Kartra doesn’t offer absolute free trials
  • Its interface can be bit slower than others
  • Can be expensive for very small businesses
  • Not actually required for very large businesses too

As clearly evident, Pros certainly outweighs the Cons because of the obvious stated reasons and people’s choice.

Kartra Benefits

  • Kartra is a page builder, shopping cart, membership portal builders, calendar and appointment schedule software, helpdesk ticketing system, Video hosting, sales funnel builder, and marketing automation platform for online business owners who want to sell their products and services.
  • Kartra’s pricing plans are flexible enough that you have many choices to choose from a number of plans as per your business needs
  • Kartra takes a goal-oriented approach to get things done for you. Kartra gives you the room for embracing your creativity. Also, with Kartra, the hassle of paying and managing IT specialists is eliminated.

Kartra Integration

Although Kartra has almost everything you need to run your online business – they also offer you the option to incorporate other marketing tools with it so you’re not constrained in any way. 

Here are the third party integration which Kartra offers:

  • Payment gateway: Authorize.net, Braintree, Paypal, Stripe
  • Email marketing: Sendgrid, Postmark, Mailgun, Elastic email
  • Membership Integration: Kajabi, OptimizePress, aMember, S2Member
  • SMS Integration: Nexmo, Plivo, Twilo
  • Integration with Zapier: To establish the connection, you have to do everything from within your Zapier account, and Zapier will automatically establish the connection with Kartra in the background without you doing any further thing.

Kartra Pricing: How Much Does it cost?

Kartra prices packages are broken down into 4 various plans. However, the most considerable distinctions in between the packages are the variety of contacts and month-to-month email sends included and the amount of monthly bandwidth included.

Kartra Starter $99/month plan

  • As much as 2500 leads
  • 1 custom-made domain
  • 15,000 emails a month
  • 50 GB Bandwidth
  • Host 100 pages
  • Host 50 Videos
  • Sell 20 different products
  • Construct 2 membership sites
  • Add 1 additional staff member
  • Connect 1 helpdesk
  • Agency not included

Kartra Silver $199/month plan

  • As much as 12,500 leads
  • 3 customized domains
  • Unlimited emails
  • Unlimited Bandwidth
  • Unlimited Pages
  • Unlimited Videos
  • Unlimited Products
  • Unlimited Membership sites
  • Unlimited Team Member
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Gold $299/month plan

  • Up to 25,000 leads
  • 5 custom-made domains
  • Unlimited emails
  • Unlimited Bandwidth
  • Unlimited Pages
  • Unlimited Videos
  • Unlimited Products
  • Unlimited Membership sites
  • Unlimited Team Members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Platinum $499/month plan

  • Up to 50,000 leads
  • 10 custom-made domains
  • Unlimited emails
  • Unlimited Bandwidth
  • Unlimited Pages
  • Unlimited Videos
  • Unlimited Products
  • Unlimited Membership sites
  • Unlimited Team Members
  • Unlimited Helpdesk
  • Kartra Agency

It’s finally on you to settle with the bundle that fits your business requirements. 

Is Kartra Worth It?

When constructing an online business there are so many various aspects when deciding on a sales funnel software application to utilize for your business. You are going to see lots of various evaluations from various sources of the good and the bad. 

Pricing is always going to become part of the equation when choosing whether to use a platform or not. Kartra is on the higher end for prices when comparing it with other comparable platforms.

If you priced out all the same tools Kartra uses independently, then you would be paying far more than what Kartra charges for their all-in-one plans. All other factors being equal, Kartra pricing is extremely competitive.

Kartra was created by popular online marketers who have actually developed other effective softwares. If you have $1 then you can try it out for 14 days.

Kartra Frequently Asked Questions

Can I build a website with Kartra?

YES. You can use Kartra to build websites of any kind for your online businesses, and since Kartra has an array of website templates, it’s very easy to build your website and pages in no time

How Much Does Kartra Cost Per Month?

Kartra pricing starts from $99 per month for the Starter plan which includes all the features. You can also start your 14 days trial at just $1. 

What Does Kartra Replace?

Kartra replaces the following marketing solutions – video hosting providers like Vimeo and Wistia, page builders, shopping cart software, help-desk software, email service, automation tool, CRM tool, membership and course hosting platform, affiliate center, heat-map tool, analytics and tracking tool, calendar/booking app and an affiliate marketplace.

Is Kartra secure enough?

Absolutely Yes! All the data you store in your account is protected by multiple firewalls and Cloudflare security hence this makes Kartra an extremely secure and reliable platform.

Do I need to possess coding skills?

Not at all! The platform is as easy as a cake walk. With Kartra, anyone, irrespective of experience, can easily build a complete online business presence in just a few hours without requiring an expertise.

Final Thought

For the most part Kartra is pretty amazing. It had some growing pains, but it's very powerful and comes with everything you would need to grow your business online.

Kartra is a powerful tool. It’s definitely a cut above most of the page and funnel creation tools that most online marketers are used to. Its Pricing is also quite economical when compared to its competitors.

The good news about it is that – it’s easy for a complete beginner to get started with it and I so much like how the team at Kartra has put up massive training, email swipes, and campaigns for all.

It’s definitely not the cheapest tool. But if you want a system with a flexible shopping cart, stunning pages, intelligent split testing, ready-to-go campaigns with gorgeous templates, I don’t think you’ll be disappointed.

With that being said, if Kartra fits your business needs then by all means check it out for yourself.

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