Instapage Pricing Plans 2020 – How Much Does Instapage Cost?

What is Instapage?

Instapage is advanced landing page building software that creates conversion optimized landing pages for marketing campaigns.Through this platform, marketing teams can instantly create, personalize, and optimize post-click experiences at a larger volume. 


Apart from creating fantastic optimized landing pages, Instapage is an excellent choice if you are looking for:

  • A/B Split Testing
  • Ad Mapping
  • Analytics
  • Post Click Score
  • Instablocks, and many more...

Instapage Provide Two Broad Category of Pricing Plans

1. Instapage Business Plan

2. Instapage Enterprise Plan

Instapage Pricing Plans

Business Plan

Enterprise Plan

$199 Annually; $149 Monthly

Custom based on your needs

  • #1 Landing Page Builder
  • Instablocks
  • No Conversion Limits
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

The Instapage business plan doesn’t have as vast features as the Enterprise plan but it gives all the required features so as to ensure that your organizational work is taken care of depending upon the size of your business.

Enterprise Solution helps you build, optimize, and personalize landing pages at large to increase conversions ratio.

7 Benefits of Instapage Business Plan

  1. More than 200 landing page templates to choose from
  2. Best A/B Testing experience and simple to use
  3. Chat support given which is very responsive
  4. Analyse the whole business from a peek view
  5. You can edit the mobile version of your page to give proper formatting
  6. Amazing for Working with Teams and group members
  7. Highly flexible drag-and-drop builder which allow you to freely edit things anywhere on the page

7 Benefits of Instapage Enterprise Plan

  1. Conversion objectives and analytics are built in capabilities
  2. Perfect for collaborating with team members or group
  3. You get exclusive features which can unlock your team’s potential 
  4. Get branded lead notifications
  5. Integrated Analytics insights so that you can strategize your business plan 
  6. Page creation and Migration services

Instapage 14 Days Free Trial

Instapage gives a free 14 days trial wherein you can use most of its features and see how well they work for you.

You will just have to give :

  • Your Name
  • Your email address
  • Your objective behind using Instapage

What Is Included With an Instapage Free Trial?

  1. You get access to Instapage all of the features available in the Business plan.
  2. You also get access to 2,500 visitors during your trial period.

Instapage offers a 14-day free trial because they understand incorporating new software into your business isn’t easy. So they offer a 14 days free trial to test full features before you sign up for an Instapage plan with full price.

What are Instapage’s offerings?

Unlike other single product solutions available in the market, Instapage includes six products and numerous features built specifically for helping you to increase your advertising conversion rates and improve overall ROI of the campaign.

1. Landing Pages

You can build personalized, mobile responsive landing pages without hiring a developer. Besides, you can also:

  • Create and update post-click pages in minutes
  • Streamline the review process with real-time Collaboration
  • Convert more leads with customizable forms

2. Personalization

Give dynamically relevant post click landing page experience to each of your customers to increase conversions. Besides, you can also:

  • Create any number of unique audience experiences
  • Test audience experiences and variations to optimize for conversions
  • Match copy to visitor-level data like keywords, firmographics, and demographics

3. Experimentation

Enjoy the post-click experience and see the conversion rates getting optimized. Besides, you can also:

  • Gain real-time insights with analytics dashboards
  • You can easily send the data to the rest of your marketing stack
  • Understand visitor behavior with heatmaps

4. AdMap

Visualize your ad campaigns effortlessly and connect ads to relevant post-click landing pages at all in one place. Besides, you can also:

  • Evaluate the post-click stage for ad-to-page relevancy
  • Publish real-time updates to live, connected experiences to match ad changes
  • Intuitively connect your ads to relevant post-click landing pages

5. Collaboration

You can speed up your team's landing page review, approval, and launch processes. Besides, you can also:

  • Reduce unnecessary back-and-forth with real-time edits
  • Expedite review process by providing and responding to feedback in real-time

6. Page Speed

Gain visitor attention with responsive, fast landing pages. Besides, you can also:

  • Improve Quality Score, increase your conversion and decrease CPA with responsive & faster loading pages
  • Instapage uses Thor Render Engine which deliver the 3x faster-loading landing pages
  • AMP landing pages which enhance the mobile browsing experience with lightning-fast speed 

7. Enterprise

It is the most powerful way to create, personalize, and optimize post-click experiences at scale. Besides, you can also get:

  • Real time collaborations
  • AMP landing pages
  • Page creation & migration services

Which Instapage Pricing Plan Should You Opt for?

Instapage provides a range of optimization and analytics features like personalized landing page, post click experience, AMP pages, dynamic ads replacement which help to make best converting landing pages to get visitors into lead & sales.

Given the Two plans pricing and features, Business plan has a set of pre made features which comes with the fixed price package.

The Enterprise plan of Instapage deserves special recognition as it is completely customizable, and therefore, doesn’t have a fixed price—the total price will totally depend on your requirements.

Also, if you choose the annual pricing for the Business plan, you can save 25% as the monthly cost of the Business plan is $149 instead of $199.

So whichever plan you choose, you must consider your business plan, team size, future goals, competition analysis and based on few such mentioned criterias, you must select a plan that should not load your pocket to a large extent. 

Having said that, Instapage features and services completely outweighs the cost which would be incurred in opting it. 

Final Thoughts

Creating a personalized post-click experience helps to increase the conversion rate. Instapage is advanced & more powerful landing page builders till date. The features might appear overwhelming at first, Instapage suits both for beginners and experienced, marketing agencies and business units, thanks to the easy and compact interface!

All the features, capabilities and use cases, Instapage is one of the best tools which can boost the productivity of your business. Not only you can use it to build landing pages but also to handle your entire ad campaign.

If you’re able to afford it, Instapage is worth every penny!

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